I live in San Francisco, California and spend quite a bit of time exploring the many different neighborhoods of this city and local coffee shops. These days, it’s not uncommon to see people carrying multiple mobile devices: iPhone, iPad, iTouch, e-readers, laptops… you name it. I am an iPhone user myself and have had a smart-phone for over 4 years, with unlimited data plans covered by my employers.
Yet, I spend more time on the iPhone SMS app than on any other app. SMS is how I communicate with friends and family. We barely actually ‘talk’ on our phones. And even though more than 95% of my friends have smart phones, we don’t email each other from our phones. We ‘text’. It’s simple. It’s fast. And everybody has it.
As I reflect on my experience with txtWeb and it’s global appeal, I believe that even in a context of massive smart phone adoption and unlimited data plans, this is a very relevant service:
Google made search simpler and faster. Twitter forces users to keep their messages < 140 characters, and has amassed tens of millions of users around ‘text’. Native apps on iPhone/Android are increasing engagement of users with social networks … by offering less functionality than what their web predecessors offer.
Sometimes, less is more. txtWeb is a platform that forces developers to focus on pure and relevant information… enabling faster and more reliable access to real-time information.
|This is interesting. I am intrigued by the fact that you prefer texting over using any app. How is it that texting is preferred over an app when both incoming messages as well as outgoing messages are charged? Isn't texting then a relatively "costly" affair vis-a-vis using free apps on smart phones? And that gets me to a larger question- How is it that texting is picking up in the US ? Any insights??|
Role/Title: Business Development @ Global Business Division
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